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The True Value of Artisanal Craft: Why We Don’t Discount Our Charcuterie Business

Updated: Jun 19

The True Value of Artisanal Craft: Why We Don’t Discount Our Charcuterie Business

As the owner of a charcuterie business, along with my business partner Shannon, we have poured our heart, soul, and countless hours into perfecting the art of creating beautifully curated boards for almost 3 years. Our products are not just food; they are experiences, crafted with care, passion, and the finest ingredients. Yet, one of the most common questions I face is about discounts and price reductions. Today, I want to share why we don’t discount our business and why we firmly believe in charging what we're worth.

Quality Over Quantity

Every piece of cheese, every slice of meat, and every carefully selected garnish on our charcuterie boards is chosen with precision and dedication. We source high-quality, artisanal ingredients from trusted suppliers who share our commitment to excellence. This level of quality comes at a cost, and rightly so. Discounting our prices would mean compromising on this quality, which is something we simply won't do.

The Craftsmanship Behind Every Board

Creating a charcuterie board is an art. It requires a deep understanding of flavors, textures, and aesthetics. Shannon and Myself spend hours shopping and creating each board to ensure it not only tastes amazing but also looks stunning. This craftsmanship deserves recognition and fair compensation. By maintaining our prices, we honor the skill and creativity that go into each creation.

Respecting Our Expertise

Running a successful charcuterie business involves more than just assembling ingredients. It includes ongoing training, staying updated with industry trends, and constantly innovating to provide our customers with unique and memorable experiences. Our expertise and the continuous effort we put into our work are invaluable. Discounting our services would undermine the years of hard work and learning that brought us here.

The Value of an Experience

Our charcuterie boards are more than just a meal; they are an experience. Whether it's a cozy family gathering, a sophisticated corporate event, or a joyous celebration, our boards add a touch of elegance and delight. We believe that the value of these moments cannot be measured by a discounted price tag. By charging our worth, we ensure that each experience we create is of the highest standard, leaving a lasting impression on our clients.

Sustainability and Fair Wages

When we charge what we're worth, we contribute to a sustainable economy, supporting local farmers, artisans, and employees. Discounts can often lead to cutting corners, which can compromise the sustainability and ethical practices we uphold.

Building Trust and Reputation

Our pricing strategy is part of our brand identity. It communicates our commitment to quality and our confidence in the value we provide. Customers trust us to deliver excellence, and this trust is built on the consistent quality and fair pricing of our products. By not offering discounts, we reinforce our reputation as a premium charcuterie business that values integrity and excellence.

Educating Customers on Value

One of our missions is to educate our customers on the true value of artisanal charcuterie. When clients understand the thought, effort, and quality behind each board, they appreciate the pricing. Transparency in our process and the reasons behind our pricing helps customers see the worth in what they are paying for, leading to a more informed and satisfied clientele.


At the heart of our charcuterie business is a commitment to quality, craftsmanship, and integrity. We believe in charging what we’re worth because it reflects the true value of our work and the experiences we create. By maintaining our pricing, we honor our team, our suppliers, and most importantly, our customers, who deserve nothing less than the best.

Thank you to those who continue to support our work. We are looking forward to sharing more memories from our table to yours!


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